Who we are
At VR Soulière, we have evolved to become a leader in the sale of recreational vehicles in Quebec, while maintaining our core values:
Family spirit
Customer care
Innovation
Our warm atmosphere in our branches creates a unique experience for our customers, making them feel at home.
As market pioneers, we anticipate and create trends, always looking for innovative ways to improve our services. Doing business with us means joining a large family committed to providing quality service and authentic relationships. We are proud of our history and look forward to continuing our journey with you, staying true to our values while embracing the future with enthusiasm.
Our history
Founded in 2005 by Éric Soulière, VR Soulière has become an essential reference in the field of recreational vehicles in Quebec. With an entrepreneurial vision focused on family values and a passion for travel, the company offers a wide range of trailers, fifth wheels, truck campers, motorhomes and other camping vehicles. Its commitment to quality and exceptional customer service have contributed to its reputation.
Over the years, VR Soulière has experienced remarkable growth, expanding its operations with the acquisition of several branches throughout the province, notably in Sherbrooke, Baie-St-Paul and Quebec City. This strategic expansion has enabled the company to effectively serve its loyal customer base throughout Quebec.
Today, VR Soulière continues to innovate, progress and expand its operations to meet all the needs of its customers. Canadians' vacation habits have changed a lot as a result of the pandemic in recent years. Families are traveling much more within the country and we continue to be present to meet the changing needs of vacationers. The story of VR Soulière is a testament to the passion, vision and commitment of Éric Soulière and his team. His company has become the reference in the recreational vehicle industry in Quebec in 20 years.
What people say about us
Merci Vr Soulière pour le service exceptionnel vous êtes les #1 dans la vente de VR au Québec
- Steve Leblanc
Super service du début à la fin! Vendeur hyper disponible et sympathique! La dame aux finances extrêmement gentille aussi! Bref, tous les gens rencontrés là-bas étaient vraiment des perles. Nous y retournerons certainement ... dans quelques années :)
- Véronique Petitpas
Nous recommandons sans hésitation Vr Soulière comme référence vr. Le personnel est très courtois, accueillant et très important aucune pression lors de l’achat.
- Marie Bernier
The Management
![](https://vrsouliere.com/media/wysiwyg/Samuel.Henault_1.jpg)
![](https://vrsouliere.com/media/wysiwyg/Samuel.Henault_1.jpg)
SAMUEL HÉNAULT
Executive Vice President & Chief Financial Officer - VR Soulière Group
![](https://vrsouliere.com/media/wysiwyg/David.Mac_1.jpg)
![](https://vrsouliere.com/media/wysiwyg/David.Mac_1.jpg)
DAVID MAC INTOSH
Vice President, Sales and Infrastructure - VR Soulière Group
![](https://vrsouliere.com/media/wysiwyg/David.Perreault_1.jpg)
![](https://vrsouliere.com/media/wysiwyg/David.Perreault_1.jpg)
DAVID PERREAULT
General Manager - Parts and Service
![](https://vrsouliere.com/media/wysiwyg/c_400x280_jfp_2.jpg)
![](https://vrsouliere.com/media/wysiwyg/c_400x280_jfp_2.jpg)
JEAN-FRANCOIS PARÉ
General Manager - Administrative Services and IT
![](https://vrsouliere.com/media/wysiwyg/MA.Martel_1.jpg)
![](https://vrsouliere.com/media/wysiwyg/MA.Martel_1.jpg)
MARC-ALEXANDRE MARTEL
General Manager - Sales and Financing
Our Founders
![](https://vrsouliere.com/media/wysiwyg/fondateurs.jpg)
![](https://vrsouliere.com/media/wysiwyg/fondateurs.jpg)
ÉRIC SOULIERE and NANCY FORTIER
5 branches throughout Quebec
Lanoraie
Lavaltrie
Shebrooke
Québec
Baie St-Paul